VividMinds ADHD Awareness Campaign
The VividMinds project is a comprehensive branding and awareness campaign focused on ADHD. The aim was to create a vibrant, approachable visual identity and associated materials to promote understanding and awareness of ADHD. This project involved crafting a cohesive brand guide, designing campaign assets, and conceptualizing engaging content for multiple platforms.
Project Breakdown
Conceptualization and Brand Development
Task: Develop a brand identity and campaign concept for ADHD awareness.
Goal: Create a visual identity that is empathetic, bold, and memorable while effectively
communicating key messages about ADHD.
Outcome:
A brand guide featuring the logo, color scheme, and typography choices.
Mood boards and visual references for the campaign.
A clear mission statement and tone of voice for VividMinds.
Campaign Asset Creation
Task: Design impactful campaign materials to reach a diverse audience.
Key Deliverables:
Posters and Billboards: High-impact designs suitable for both outdoor advertising and indoor
displays.
Social Media Content: A series of Instagram posts with engaging visuals and captions to drive
awareness and interaction.
Merchandise: Branded wristbands, patches, and other materials to enhance visibility and
community engagement.
Design Elements:
Color Palette: Vibrant and energetic to evoke positivity and attention.
Typography: Bold and clean fonts for clarity and accessibility.
Imagery: Playful yet respectful, featuring abstract and human-centered elements.
Mockup Presentations
Task: Showcase the campaign’s potential real-world impact through professional mockups.
Included Mockups:
Outdoor billboards and square ads for public spaces.
Instagram post mockups to visualize the social media campaign.
Merchandise mockups, including wristbands and logo patches, to emphasize the brand’s physical
presence.
Reflection:
This project allowed me to merge strategic branding with empathetic design. By working on a campaign aimed at raising awareness, I learned how to balance aesthetics with messaging to create materials that resonate with diverse audiences. The process emphasized the importance of cohesive branding and adaptability across platforms.
