Assignment Presentation: Trek Bike Photography Advert
Brief Overview: This project involves creating a high-quality advertisement for Trek Bikes.
The goal is to capture a compelling narrative through photography, combining a model
witha natural landscape setting to convey adventure, freedom, and connection with nature. The final advert will feature this conceptual photograph with minimal design elements, letting the photography take center stage.
The goal is to capture a compelling narrative through photography, combining a model
witha natural landscape setting to convey adventure, freedom, and connection with nature. The final advert will feature this conceptual photograph with minimal design elements, letting the photography take center stage.
Project Breakdown
Conceptualization and Planning
Task: Develop a concept and plan the photoshoot.
Goal: Highlight Trek Bikes as a symbol of adventure and exploration by using a model in an awe-
inspiring natural setting.
Inspiration: A single rider pausing to appreciate the vastness of nature, emphasizing the synergy
between human, bike, and environment.
Outcome: A clear vision for the advert.
Setup:
natural light to enhance the organic connection between the model and the environment.
Positioning the bike prominently to make it an integral part of the composition.
Model Direction: Capturing the natural gazing out over the fjords to evoke a sense of wonder
and aspiration.
Camera Settings:
Aperture: (f/14)
ISO: 400
Shutter Speed: Adjusted to match the lighting conditions.
Equipment: Canon m50 15-45mm lens
Photoshoot Pick`s
Reflection
This assignment challenged me to combine technical photography skills with creative direction. By integrating the model, bike, and landscape, I learned how to create a narrative that aligns with the brand’s identity. This process underscored the importance of planning and post-production in achieving a professional outcome.
