Assignment Presentation: Floke Branding Project
Floke is a sustainable salon brand that emphasizes eco-consciousness and innovation. This project aimed to establish a cohesive and impactful brand identity by designing promotional materials ensuring consistency across all platforms.
Deliverables
Street Sign Poster:
Objective: Create a bold and captivating design for outdoor visibility.
Design Elements:
Minimalistic layout with an emphasis on Floke’s logo and tagline.
Outcome: A visually striking poster designed to attract attention in urban and salon settings.
About Me Brochure:
Objective: Develop a brochure introducing Ina`s story.
Design Elements:
Clean typography and organic patterns.
Sections outlining Floke’s sustainable practices and unique offerings.
Outcome: An engaging and informative brochure suitable for in-salon distribution
Flyer:
Objective: Design a concise and visually appealing flyer.
Design Elements:
Eye-catching headlines and vibrant imagery.
Key information is presented for easy readability.
Outcome: Informational flyer for customers waiting.
Business Card:
Objective: Create professional and eco-friendly business cards.
Design Elements:
Minimalist design with Floke’s logo and contact details.
Outcome: Elegant and environmentally conscious business cards.
Reflection:
This project emphasized the importance of aligning design with brand values. By focusing on sustainability, I learned to create a visual identity that resonates with eco-conscious audiences while maintaining modern aesthetics. This process deepened my understanding of cohesive branding and practical design applications.
